Experience Unforgettable Events with Purpose

We at Generic Events are dedicated to cultivating community, delivering memorable experiences, and making a meaningful difference.

Upcoming Events

Pasadena Triathlon

This event is ideal for new triathletes, intermediate athletes aiming to improve speed, and seasoned triathletes assessing their fitness.

Venice Beach Half Marathon and 5k

This event starts and finishes on the Venice Beach boardwalk where you can enjoy local musicians on the course and an event party at the finish line!

Los Muertos 5k

Downtown Los Angeles

This event celebrates Dia de los Muertos at Olvera Street. Enjoy an exhilarating fun run featuring live music, captivating performances, and festive activities following the race.

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Los Muertos 5k

Olvera Street in Downtown Los Angeles

Voted one of USA Today's 10 Best Races, this Día de los Muertos 5k celebration at Olvera Street in downtown Los Angeles offers live music, entertainment along the course and a vibrant post-event festival.

Turkey Trot LA

Downtown Los Angeles

Kick off your Thanksgiving with Los Angeles' most scenic morning run! Starting and finishing at Grand Park, this event offers a festive 5k, 10k, Widdle Wobble, or One Mile Dog Jog.

Pasadena Triathlon

Rosebowl in Pasadena

Voted among the top ten 'newby' triathlons nationwide by Outsider Magazine, this event features a 'reverse' triathlon, duathlon, and 5k, perfect for new athletes and those starting their triathlon season.

Venice Beach

By popular demand, we're back for the second Venice Beach Half Marathon! Participants will immerse themselves in the eclectic atmosphere of Venice Beach, running along famous routes including the Venice Canals and Abbot Kinney Blvd.

Featured Event

Los Muertos 5K

Los Angeles | November 1, 2025

Join us for an extraordinary event that promises to captivate and inspire. Don't miss out on the chance to create lasting memories with friends and family!

Impact

Lasting impact to our Communities

Our events create a lasting impact on their communities, having raised thousands of dollars for various charities over the years.

$1,000,000

Raised and Counting

Beneficiaries:
The Midnight Mission
The Olvera Street Merchants Association
Angel City Sports
Local Public Schools in Mar Vista and Venice Beach

Join the Fun

Become a Sponsor

Join us as a valued sponsor at our exciting events and gain unique opportunities to showcase your brand while supporting our community and making a positive impact!

Engage

Be Seen Where it Counts

Through tailored sponsorships and activations, we partner with brands to craft unforgettable experiences that engage your audience. Let's explore how we can elevate your brand's reach.

Our Partners and Sponsors

Newsletter

Latest News

Explore our recent events and news highlights.

Los Muertos 5K Makes USA TODAY’s 10 Best List for 2025!

We’re thrilled to share some exciting news—our signature Los Muertos 5K has been recognized by USA TODAY for their 10 Best Readers’ Choice Awards!

The heart and soul of Generic events

From dreaming big to creating races that bring our LA community together, Michelle’s story is one you’ll definitely want to read.

Turkey Trot Los Angeles Presented by UAE-USA United

Turkey Trot Los Angeles presented by UAE-USA United is announcing its first-ever virtual 5k/10k run and walk benefiting The Midnight Mission. The United Arab Emirates (UAE) Consulate in Los Angeles is returning as sponsor and host of the race for a fifth year.

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